In a joint tourism initiative, GrinGO and COTUCO Rosarito extend MOU in recognition of Marketing Collaboration Partnership to strengthen its tourism economy and Safety Corridor from Tijuana
(August 07, 2022 / Rosarito, Baja California) Today in a signing ceremony at the annual Festival Pescado & Mariscos in Rosarito, Baja California, COTUCO Rosarito extended its MOU with GrinGO to continue its cooperation on joint marketing and promotion initiatives stimulating the re-activation of Mexico tourism, and to support U.S. tourists in the region with travel safety resources, real-time advisories, and information along their journey from Tijuana to the beaches of Rosarito.
The signing ceremony was led by COTUCO Rosarito President César Rivera González who recognized the need to better communicate to U.S. tourists who arrive to Rosarito or that pass through neighboring communities Popotla, Puerto Nuevo or Bajamar.
Alan Bautista Plascencia, Owner of the famous Casa de la Langosta in Puerto Nuevo and President of CANIRAC, the organization hosting the festival, seconds that and says, “the GrinGO App will bring greater visibility to BAJA’s Gastronomía sector through its GPS-enabled in-app messaging system that can help tourists discover local dining gems as they drive down Highway 1.”
“The MOU is a testament to the power of both our mobile platform and border digital technologies that are ready to assist Rosarito and its coastal communities to effectively communicate with visiting US tourists in real-time to stimulate tourist spend,” says Brian Krupski, Founder/CEO of the GrinGO app.
Pictured from Left to Right: César Rivera González, President – COTUCO Rosarito | Brian Krupski, CEO – GrinGO App | Alan Bautista Plascencia. President CANIRAC | la Lic. Norma Fernanda Montoya Agramont – la Regidora de la Comisión de Turismo y Desarrolló Económico
COVID protocols are still mandated in Mexico, and BAJA California continues to see waves of residents testing positive within its communities. Rosarito, a popular Spring Break and Semana Santa hotspot with thousands of visitors from Southern California, remains on the radar for potential elevated COVID risk level via Mexico’s semaforo system in the coming weeks. The upcoming BAJA BEACH FEST attracts thousands of visitors over its double weekend event and Mayor Araceli Brown assured that all measures would be put in place to keep the spread of COVID from reaching local city residents and shutting down businesses. The economy along the Pacific Coast thrives on tourism and so maintaining a green light on the country’s semaforo system remains a high priority, as does the overall tourist safety along its highway systems
#SAFEtravels #SECTUR #SRE #Mexico